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If You Read One Article About Marketing, Read This One

All You Need To Know About Influencer Marketing There are a lot of people who believe that influencer marketing is only a new concept which is the exact opposite. Only if you can find the right people engaged and make them talk about your brand and products, it is highly possible to expand your customer portfolio while increasing your sales revenue. This is basically the concept of influencer marketing, it just that not many are really used to this until when social media become so popular. Today, there’s no need to use a megaphone just to make company announcements regarding marketing. It is because of the reason that social media marketing has now absorbed the tried and tested method of word of mouth marketing and furthering it by making it immediate and international at the same time. It can create powerful impact by making use of various social media platforms such as Google+, Pinterest, Twitter, Facebook and so on by being able to build relationship with online influencers. Influencer marketing can provide the chance to tap into trusted consumer network but the big question here is, how a business can make the most of returns on their investment on influencer marketing.
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Number 1. Find influencers inside and outside your sphere – as an example, marketers at furniture manufacturing firms must check out fashion blogs, DIY blogs, interior design blogs and even some construction blogs to be able to find discussion overlaps. Yes, what you want is the big fish in the game but you also need the up and coming audience that needs to be the first to pioneer a topic or a cool idea.
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Targeting those with massive networks should be avoided whenever possible and instead, concentrate on the ones with smaller networks as they tend to be more influential on their audience. Number 2. Reward your influencers – everyone wants to have the red carpet treatment and this is not different. Basically, this is a strategy used in order to reward and recognize strong players that’s in your social media circles. Perhaps, they have the first shot of a new product offering or exclusive new content. It is actually enough to give them free demo of your service or product. Knowing their feedback regarding new products before they’re rolled out nationally will be wise as well. You can also have your influencer to re-tweet, repost and like products and posts for bigger and wider social media blitz. Number 3. Make it personal – when doing influencer marketing campaigns, there should be a personal connection between you and the influencer. For this reason, try having an engagement with them in their world or on their terms and not make it all about your brand and product, it is well appreciated by them as well to give special credits.